We are one of North America’s largest bedding manufacturers, the company behind the Serta®, Beautyrest®, Simmons® and Tuft & Needle® brands.
Based in Atlanta, Georgia, we own and manage two of the largest bedding brands: Serta®, which has five other independent licensees, and Beautyrest®. Simmons® and Tuft & Needle® are also part of our portfolio of brands. Our vision is to become the undisputed global leader in the sleep industry.
Simmons founded
Beautyrest brand debuts with mass production of Pocketed Coil springs
Serta founded with introduction of Perfect Sleeper, the first tuftless innerspring mattress
Beautyrest introduces queen and king size mattresses
National Bedding Company L.L.C. (NBC) increases stake in Serta to 80%
Ares and Ontario Teachers (AOT) acquire National Bedding Company, consolidate NBC with Serta
Beautyrest pioneers hybrid technology
AOT acquires Simmons and joins Simmons and NBC under one company, Serta Simmons Bedding (SSB)
Serta becomes #1 mattress brand and introduces Cool Action gel foam
Advent International (Advent) becomes SSB’s majority stakeholder through parent company Dawn Holdings
Beautyrest climbs and joins Serta as the top two best-selling brands in the US
Serta Simmons Bedding merges with Tuft & Needle
David Swift named CEO of SSB
Today, Serta is the top mattress manufacturer, with its popular iComfort line in the U.S., and a leading brand across the globe through licensee partners.
Beautyrest has a strong heritage of innovation, introducing the Pocketed Coil Spring in 1925, and the brand continues to pave the way with new innovations today. Beautyrest and Serta are currently the top two manufacturers in the world.
Tomorrow Sleep launched in 2017 as a direct-to-consumer brand and the only DTC brand backed by more than a century of industry expertise.