Serta Launches Comfortsutra: The Ultimate Guide To Getting More In Bed

Brand enlists actress and comedian Loni Love as ComfortSutra guru to help people get more comfortable

HOFFMAN ESTATES, Ill. (Aug. 25, 2016) – Much like Kamasutra reinvigorated intimacy in the bedroom, ComfortSutra, a new guide created by Serta, will transform the way people experience comfort in the bedroom. Serta knows that if you aren’t comfortable in bed, you aren’t going to be getting any—sleep that is. ComfortSutra is a provocative content series that will transform the way consumers get comfortable, providing new tips, tricks and positions to bring comfort back to the bedroom.

To help launch the series, Serta has partnered with comedian, actress and ComfortSutra Guru, Loni Love, who will offer honest and hilarious advice in her signature cheeky style on how consumers can have better bedroom performance by using ComfortSutra.

“We could all use more a more comfortable night’s sleep, which is why I’m so excited to team up with Serta to help develop ComfortSutra,” says Loni Love. “We’ll talk about everything from size, new positions and pillow talk—but not the way you’re thinking; this is all about getting comfortable so we can get some quality sleep!”

Serta is inviting consumers to celebrate the launch of ComfortSutra by participating in the ComfortSutra Selfie Contest leading up to Labor Day. Consumers are being asked to visit a retailer where Serta is sold, take a selfie on a Serta mattress, and share on Facebook, Twitter or Instagram with #SertaComfortSutra and #Entry and a caption detailing their favorite way to get comfortable between August 26 and September 6. One winner will be awarded Serta “Comfort for Life” with a full bedroom makeover complete with a new Serta mattress and other products to make it a comfort sanctuary. Also, the winner will be eligible to receive a new mattress, free of charge, for life (every 5-7 years). Other participants that submit their #SertaComfortSutra selfie will be eligible to win daily comfort-themed prizes like Serta sheets, pillows and even limited edition Serta Counting Sheep plush toys.

“We wanted to provide consumers with the resources to experience more comfort in the bedroom and we’re excited to deliver it in a fun and engaging manner through ComfortSutra,” said Andrew Gross, Executive Vice President of Serta. “We at Serta are devoted to helping consumers make comfort a priority in their lives – and that starts with understanding the role a mattress has in comfort which is why we’re giving away “Comfort for Life” as part of the ComfortSutra Selfie Contest.”

ComfortSutra content can be accessed on SertaComfortSutra.com, and will include topics such as How to Sleep with Anyone, Products to Help Spice it up in the Bedroom, What your Cuddle Style Says About You, and more. Through an assortment of quizzes, videos and other illustrations, the content is aimed to help solve comfort problems—big and small. To find a retailer or for more information visit www.serta.com.