New lines offer simplified brand architecture, build on Beautyrest’s legacy of innovation

(ATLANTA – Jan. 25, 2019) – The Beautyrest® brand, one of the industry’s leading mattress brands, is excited to premier its new products at this month’s Las Vegas Market. Featuring a simplified brand architecture, the 2019 Beautyrest portfolio will include new offerings within the Beautyrest Black®, Beautyrest Silver® and Beautyrest CompleteTM lines as well as the launch of the new Beautyrest Hybrid line and a new promotional Beautyrest line.

“Our goal for 2019 is to have a major impact on the retail landscape by being more consumer-centric in our overall approach, and this is evident in both our new product introductions and our marketing messages,” said Vice President, Beautyrest Marketing, Cara Finger. “We’ve structured our new lines with easy-to-understand step-up stories and model names that reinforce the benefits that each line offers; plus, we’re adopting an omnichannel marketing program so customers will have a consistent experience each time they encounter the brand. By pairing these efforts with benefits-driven messaging, we are making it simpler than ever for customers to realize how Beautyrest helps them Be More Awake.”

BEAUTYREST BLACK
Since its inception, Beautyrest Black has represented the culmination of Beautyrest’s greatest achievements in innovation and design, and 2019 marks the launch of a new Beautyrest Black line that continues this tradition. The new collection includes 12 new models offered in three luxury classes – dubbed L-ClassTM, C-ClassTM and K-ClassTM – with distinctive appearance, highly sophisticated engineering and unparalleled cooling and comfort.

With prices ranging from $1,799 to $3,899, the new Beautyrest Black line showcases T3 Pocketed Coil® Technology, an exclusive design that weaves three steel strands into one coil to absorb energy, reduce motion and provide exceptional resilience for support, durability and undisturbed sleep. The line also features BlackICETM 4.0 Technology, which uses four cooling methods in the brand’s most advanced temperature-management system for cooler, better sleep, as well as specially curated memory foams to reduce pressure points in the hips and shoulders. Select models include the new RightTempTM Memory Foam infused with highly conductive and strong carbon fiber for temperature management and durability.

Beautyrest Black continues to visually distinguish itself on the retail floor with a new sophisticated charcoal gray double-channel quilted border and a modern chevron pattern on the top of the mattress, which adds interest by creating the illusion of motion. L-Class models feature this top panel in a white background with gray pattern while C-Class and K-Class beds display the design in a gray background with white lines. All models also feature an updated medallion design with a simplified logo for a more modern look.

BEAUTYREST HYBRID
Beautyrest Hybrid is a new line designed with one goal in mind: a more conforming mattress. While Beautyrest established the hybrid mattress category in 2008, the 2019 Beautyrest Hybrid line will be the first stand-alone hybrid collection for the brand.

Priced from $999 to $2,299, the new Beautyrest Hybrid line leverages Beautyrest’s history within the hybrid category and features eight models, which rely on key technologies to help sleepers obtain their best rest. Beautyrest Hybrid features the world’s premier support system – its 1000 Series Beautyrest Pocketed Coil

Technology provides motion separation for undisturbed sleep, along with enhanced conforming properties and individualized back support. The exclusive ContourFitTM Design offers a superior stretch and recovery surface, which allows sleepers to engage more closely with pressure-relieving memory foams for deeper, easier sleep.

Models also incorporate one of three hybrid cooling technologies – InfiniCoolTM, a cool-to-the-touch fabric on the mattress sleeping surface; InfiniCool-Plus, which features two cool-to-the-touch layers, on the cover and just below the cover, to offer a cool sensation while falling asleep; or InfiniCool MAX, which pairs the cooling power of InfiniCool-Plus with a layer of RightTemp Memory Foam to pull heat away from the body during the night.

Select models include additional pressure-relieving comfort and support layers, including HD Memory Foam, Beautyrest Gel Memory Foam, Comfort ResponseTM Latex, or BackCare® 3X, a layer of 2,000 additional micro coils that provide triple the number of supporting coils for enhanced pressure relief and conforming comfort.

All Beautyrest Hybrid models are guaranteed to offer lasting comfort, with the line’s warranty reflecting a 3⁄4” impression tolerance. Aesthetically, models feature a chevron pattern on the top panel that ties it to the new Beautyrest Black line but uses lighter gray and yellow tones for a distinct look.

NEW BEAUTYREST SILVER LINE
Premiering this January are 13 Beautyrest Silver models ranging in price from $699 to $1,099. All mattresses in the line focus on offering increased durability, a fresh and cool sleep environment, and pressure-relieving comfort.

Designed to be 15 percent more durable than previous Beautyrest Silver mattresses, the 2019 Beautyrest Silver line includes the world’s premier support system with 900 Series Beautyrest Pocketed Coil Technology, which is paired with either DualCoolTM or DualCool Plus Technologies to maintain comfort during sleep. DualCool Technology keeps the mattress fresh and cool through an antimicrobial performance layer that moves heat and moisture away, while DualCool Plus Technology adds a moisture-wicking technology to the cover to create a comfortable sleeping environment.

Select models also feature Dynamic ResponseTM Memory Foam, which has a supportive and unique feel to optimize every move with conforming back support, or GelTouch® Foam for soothing comfort with exceptional surface contouring and conformability.

BEAUTYREST COMPLETE ADJUSTABLE BASES
For 2019, Beautyrest is introducing three new adjustable bases in its Beautyrest Complete product line, building upon the collection’s original pillow, pillow cover and mattress cover offerings. This new adjustable base lineup enables customers to complete their sleep system at any price point with distinct feature sets.

Priced at $499, $799 and $1,699, the Beautyrest Complete adjustable bases are distinctly different, catering to specific customer needs. Base offerings include:

• The Beautyrest Simple Motion Base provides basic motion functions, such as head and foot elevation, which are controlled via wireless remote. This $499 model features a slim profile with single-height legs as well as an attractive performance mesh fabric.
• The Beautyrest Advanced Motion Base pairs motion with convenience. This $799 model has a slim profile, massage, USB charging ports and Zero-G preset position. Choose from one of three leg heights or remove the legs for use in a platform bed for added flexibility.
• The Beautyrest Black Luxury Base includes beautiful styling along with modern luxury extras. Featuring a furniture-like sleek profile and upholstery-like woven fabric, this $1,699 base marries perfectly with any Beautyrest Black mattress. Natural movements like full head tilt, adjustable lumbar and extended recline are designed to cradle and support more naturally than other bases in any lounge position. The Beautyrest Black Luxury Base is also smart home-enabled, so all of its features, like under-bed lighting, can be controlled through Amazon Echo and Google Home.

BEAUTYREST
The new Beautyrest line offers the peaceful, undisturbed rest that accompanies Pocketed Coil Technology to those who desire value along with quality sleep. Priced at $399 to $699, the line’s seven models offer the world’s premier support system at attainable price points, with 800 Series Pocketed Coil Technology that reduces partner disturbance up to 40 percent when compared with an open-coil mattress.

All models include DualCool Technology to maintain an ideal sleep temperature, while Gel Memory Foam Lumbar Support or GelTouch Foam is available in certain models.

For more information about the Beautyrest brand and its 2019 product introductions, visit www.beautyrest.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle® direct-to- consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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